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Search Engine Marketing Campaign Elements
RedZone is a "Global" online leader in the delivery of new customers via search engine marketing. Studies have shown that Search Engine traffic delivers 87% of new "online" customers. Our search engine marketing campaigns increase your bottom line! Listed below are the five basic programs that RedZoneGlobal uses to deliver you new customers.

Traditional Search Engine Optimization
RedZoneGlobal uses traditional search engine optimization techniques such as keyword identification, title and description construction, body text optimization and submission to gain favorable listings and targeted traffic at search engines such as Google and Wisenut.

Xml inclusion listings
RedZoneGlobal has built relationships with the six search engine databases offering inclusion programs. Inclusion programs allow a content provider (RedZone) to send a file containing pertinent information about a webpage(s) such as keywords, titles, descriptions and text directly to each search engine. This allows for almost immediate listings in each search engine's database, control over the editorial side of each subsequent search engine listing AND the ability to gain better rankings in these search engine databases! Search engine databases offering inclusion programs are Looksmart (supplies Looksmart and MSN with its search results), Teoma (Ask Jeeves), Inktomi (MSN, Hotbot and others), Altavista (Altavista), Infospace (Excite and others) and FAST (supplies Lycos and others).

Directory Optimization
RedZoneGlobal will formulate and carry out strategies to gain listings in major directories such as Yahoo and Open Directory (dmoz.org). Correct title and description construction properly tied in with submitting to the correct categories ensures targeted listings and traffic.

Pay Per Click Management
24/7 Keyword bid management coupled with tactics used in our other programs (keyword identification, title and description construction and proper content targeting) allow Red Zone Global to offer advanced Pay Per Click Management at engines such as Overture and Findwhat.

International Search Engine Marketing
RedZoneGlobal is part of RedZoneGlobal International. RZG International consists of SEM's (Search Engine Marketing Firms) located in many of the world's top Internet countries. Local search engine intelligence and local language skills make RedZone number one in "Global" search engine marketing. Current locals include UK, Germany, France, Australia, Israel, Sweden, Denmark, Japan, and New Zealand.

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